When a nonprofit’s messaging isn’t landing, it usually means the audience isn’t clearly defined. It’s hard to communicate well if you’re not sure who’s on the other end.
That’s why I start every branding project with audience clarity. Understanding who you’re trying to reach makes everything easier—your messaging gets sharper, your positioning becomes clearer, and your brand starts to feel more aligned with the work you’re doing.
To help with this, I created a simple worksheet for building audience personas. It’s the same one I use during brand strategy sessions, and it’s designed to help you organize your thoughts around who your people are and what they care about. You’ll define key segments of your audience and get specific about what kind of messaging is most likely to connect.
This worksheet is especially helpful if you’re reworking your branding or trying to bring more focus to your communications. It gives you a solid starting point and a shared language for your team.
