Brand & Web for Purpose LedTM
Brand Identity + Web Design for mission driven folx, helping make our world a lil better.
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Hello!
I’m Hannah Zachry, the creative problem solver behind Say When. I'm a Certified Brand Strategist and I hold a BFA in Graphic Design, with a minor in Photography, from The School of Design at UCO. You can read more about me on this site if you'd like.
Value Driven Studio
Say When is for purpose driven brands. Society is imbalanced and so many systems are broken. That's why I work with folx who disrupt, alleviate, educate, advocate, and/or create. People who are working towards something better for their communities, and share many of the values I hold:
◘ Equality
Everyone has a seat at the table. I respect, uplift, and make space for every voice. I work with purpose to help bring balance where there is inequality, because injustice anywhere is a threat to justice everywhere.
Fuck Fascism
◘Curiosity
There’s always more to learn! I ask ‘why’ and ‘how might’ questions frequently. Exploring how ideas and concepts are transformed into visual, verbal, and interactive experiences is my playground.
Just Keep Going!
◘Empathy
Empathy is essential to the branding process because it's all about guiding people to specific emotions, thoughts, and actions. Empathy begins with understanding, and leads to better relationships.
Vulnerability Makes Us Stronger
◘Vitality
Purpose-led folx are often Caretakers: those who tend to give too much, overwork, and de-prioritize their own needs. Society tends to belittle the idea of "taking a break" and self-care can be seen as weak or lazy, which is complete bullshit.
Vitality is the foundation from which we can give, it should be respected and valued.
Self-Care Makes Caring for Others Possible
Work Ethic Statement
At Say When, creative work is rarely or never outsourced, generated by Ai, or tailored to a trend. I believe that authenticity is the brand strategy, and so we'll frame everything around who you are, what you do, and why you do it.
Bring your passion and purpose, and I'll Visually TranslateTM it so that people see it, feel it, and believe it.






...a solid final product.
"Our organization, Hope Is Alive, needed unique branding for a new endeavor. Say When created a new brand that worked great, aligning with our current brand! Hannah was easy to work with, providing a quick consultation, clear next steps, and a solid final product."
She stepped and hit the ground running...
"She stepped and hit the ground running and were able to knock out our high priority projects with ease and quality. Working with Hannah was very easy and she was professional."
She was extremely organized, streamlined, and structured...
"Hannah helped our firm to define its brand and image in the marketplace. She was extremely organized, streamlined, and structured. I knew exactly what I was getting and I felt confident every time that the quality of work would be top notch."

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