Bluey
Say When Design Studio
Status:
Walking my dog
Bluey

Branding

Custom Identity Design

Logo Design

I create logo systems with various lockups for different use cases. They are designed to be cohesive, conceptually relevant, aligned to a grid, and optically balanced.

43 Ink Logo. It's 4 three's, each one rotated and mirrored to form a circular mark. It appears on a grid here, showing the proportions and careful thought.
Larkspur Consulting Logo. It's a simultaneous abstraction of a bird in flight and a flower growing. It appears on a grid here, showing the proportions and careful thought.
Women's E-Learning in Leadership (WELL) Logo. It's a W shape, with two dots above it. But really, it's stylized Farsi characters that read 'woman'. It appears on a grid here, showing the proportions and careful thought.
CoSpire Consulting Logo. It's a meditative, circular mark, made up of circles that flow into one another. It appears on a grid here, showing the proportions and careful thought.
43 Ink Logo. It's 4 three's, each one rotated and mirrored to form a circular mark. It appears on a grid here, showing the proportions and careful thought.
Larkspur Consulting Logo. It's a simultaneous abstraction of a bird in flight and a flower growing. It appears on a grid here, showing the proportions and careful thought.
Women's E-Learning in Leadership (WELL) Logo. It's a W shape, with two dots above it. But really, it's stylized Farsi characters that read 'woman'. It appears on a grid here, showing the proportions and careful thought.
CoSpire Consulting Logo. It's a meditative, circular mark, made up of circles that flow into one another. It appears on a grid here, showing the proportions and careful thought.

Color Story

Color carries emotion and it cultivates a mood. But, it's different for everyone: physical location, culture, and experience all attach meaning to colors for an individual. I curate a palette, with ADA compliance, Pantone swatches, and more.

The color palette for 43 Ink is a limited high contrast palette of just 4 colors. Blue, white, red, and light red. This image shows the colors overlapping as rectangles and circles.
The color palette for Larkspur Consulting is a calming set of dark and light greens, with a pop of coral, peach, brown, and cream. This image shows 9 colors, overlapping as rectangles and circles.
The color palette for WELL is three shades purple. This image shows each one, overlapping as rectangles and a circle.
The color palette for CoSpire Consulting is a full complementary set of oranges and teals. This image shows 9 colors, overlapping as rectangles and circles.
The color palette for 43 Ink is a limited high contrast palette of just 4 colors. Blue, white, red, and light red. This image shows the colors overlapping as rectangles and circles.
The color palette for Larkspur Consulting is a calming set of dark and light greens, with a pop of coral, peach, brown, and cream. This image shows 9 colors, overlapping as rectangles and circles.
The color palette for WELL is three shades purple. This image shows each one, overlapping as rectangles and a circle.
The color palette for CoSpire Consulting is a full complementary set of oranges and teals. This image shows 9 colors, overlapping as rectangles and circles.

Typography

Type, like color, carries emotion. I curate a selection of fonts that fits your budget. If I can't find it, I create it. I've developed a handful of typefaces over the years, and it's one of my favorite things to do!

Typographic sample: "Brave" is set in a medieval blackletter font; "Willing to Risk" is set in a tall, high-contrast, decorative sans serif font; "Unexpected" is set in a high-contrast, decorative humanist font; "luxurious" is set in an italic, antique, serif font.
Typographic sample: "Elegant" is set in a thin grotesque sans serif font; "Organic" is set in a classic italic serif font.
Typographic sample: "Collaborative" is set in a rounded, geometric sans serif font; "Multi-lingual" is set in all caps, with wide letter-spacing in the same rounded, geometric sans serif font; "Objective" is set in a classic slab serif, with mono-weight proportions.
Typographic sample: "Compassionate" is set in a rounded, geometric sans serif font; "Encouraging" is set in a cozy italic serif font.
Typographic sample: "Brave" is set in a medieval blackletter font; "Willing to Risk" is set in a tall, high-contrast, decorative sans serif font; "Unexpected" is set in a high-contrast, decorative humanist font; "luxurious" is set in an italic, antique, serif font.
Typographic sample: "Elegant" is set in a thin grotesque sans serif font; "Organic" is set in a classic italic serif font.
Typographic sample: "Collaborative" is set in a rounded, geometric sans serif font; "Multi-lingual" is set in all caps, with wide letter-spacing in the same rounded, geometric sans serif font; "Objective" is set in a classic slab serif, with mono-weight proportions.
Typographic sample: "Compassionate" is set in a rounded, geometric sans serif font; "Encouraging" is set in a cozy italic serif font.

Motif Design

These can be anything! Texture. Patten. Illustration. Iconography. Editing Technique. Photographic Style. Motion Graphics. These are all the things that bring life to your brand.

A decorative image for 43 Ink. It looks like a screenprinting error with the words "Ink Therapy" distorted and difficult to discern. An illustration of a claw and tail are closely cropped, with a warped texture over the entire image. It's a tone-on-tone peachy and creamy image, with lots of layers that add depth.
A decorative image for Larkspur Consulting. It's a minimal duotone image, peach on off white, of a delphinium flower in bloom. It has five petals and few leaves on longer stems. It's elegant and subtle. Delphinium flowers are also known as Larkspur.
A decorative image for Women's E-Learning in Leadership. It's a light purple background with a bold, geometric tile-like pattern in dark purple, with small pops of bright purple. It is inspired by Isalamic art and motifs, but made from shapes seen in the organization's logo.
A decorative image for CoSpire Consulting. It appears to be hand drawn lines and dots, forming patterns that fill regions, kind of like a map. Except, there are no outer edges. It fills the screen, and where one pattern meets the next there is no border line, but appears irregular. It reminds me of clouds, or the way a mountain range looks from the distance.
A decorative image for 43 Ink. It looks like a screenprinting error with the words "Ink Therapy" distorted and difficult to discern. An illustration of a claw and tail are closely cropped, with a warped texture over the entire image. It's a tone-on-tone peachy and creamy image, with lots of layers that add depth.
A decorative image for Larkspur Consulting. It's a minimal duotone image, peach on off white, of a delphinium flower in bloom. It has five petals and few leaves on longer stems. It's elegant and subtle. Delphinium flowers are also known as Larkspur.
A decorative image for Women's E-Learning in Leadership. It's a light purple background with a bold, geometric tile-like pattern in dark purple, with small pops of bright purple. It is inspired by Isalamic art and motifs, but made from shapes seen in the organization's logo.
A decorative image for CoSpire Consulting. It appears to be hand drawn lines and dots, forming patterns that fill regions, kind of like a map. Except, there are no outer edges. It fills the screen, and where one pattern meets the next there is no border line, but appears irregular. It reminds me of clouds, or the way a mountain range looks from the distance.

Visual TranslationsTM

At Say When, I Visually TranslateTM your mission, vision, and values so that it resonates with the right people. Using principles of art and design like rhythm, balance, and contrast, I align what you say to what we see.

Visual Translation is the process of making what's true on the inside, visible to those on the outside. Because when people really truly get it, they find it really easy to talk about you when you're not around. Clarity is the outcome, and it elevates every other effort being made in the organization.

I want that!

She was incredibly responsive to my feedback...

Hannah's creativity, professionalism, and attention to detail were exceptional from start to finish, resulting in an outstanding logo that perfectly captures the essence of my brand. Throughout the process, she was incredibly responsive to my feedback and consistently went above and beyond to ensure that I was happy with the final product. It has received countless compliments and elevated my brand significantly.

Katrina Schroeder
Community Builder at The Fiction Lab

...to say we were blown away is an understatement.

Hannah did a total rebranding for an organization that I am a board member of and she was phenomenal to work with, to say we were blown away is an understatement. She was so thoughtful when creating our new brand identity for our partners, funders, parents and the students we serve. I highly recommend Hannah and Say When Design Studio if your organization is needing a rebrand.

Kelli Lynch
Board Member at Teen Empower

...succinct, detailed, intentional, and a lot of fun!

Working with Say When was a wonderful experience. Hannah is a total pro and walked me through every step with ease. The process was succinct, detailed, intentional, and a lot of fun! She has so much knowledge, ask wonderful questions, and provided great prompts to get me thinking about what I wanted. And the end result has been a beautiful, easy to use brand and website that I'm proud to present.

Kacy Lowe
Founder of Larkspur Consulting

How It Works

  • Pick a Brand & Web package
  • Fill out a Brand Foundations form ~30 minutes
  • Get logo options, and pick one
  • Fill out a Website Foundations form ~15 minutes
  • Get your full Brand Kit, plus a Canva stylesheet
  • Get any extra goodies you requested (templates, business cards, etc.)
  • Get an invite to view and edit your new website
  • Connect your custom domain (if you have one, domain not required)
  • Tell everyone you know
Say 'When'

Case Studies

Check out some examples, and read all about how my human and creative process has been different in each one.

Larkspur
Worker Solidarity and Defense Foundation
View All Case Studies

Ready?!

Check out the Brand & Web Packages

Show Me the $

Where to next?

© 2022-26 Say When LLC
•
Privacy Policy
•
Made by
HZ