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Versatile and variable files! These might be patterns, background textures, photographic elements, illustrations, icons. They are the graphic elements that express your brand's identity.

Practically? PNG, JPG, SVG are common file types provided.

Licensed fonts! These are curated for you, and fit within a specific budget range. These can be a huge factor in standing out, because there are only so many free fonts out there.

Logos are exported in two ways, and one file is created for each logo lockup.
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1. RGB colorspace for digital use: PNG, SVG, WEBP.
2. CMYK colorspace for print use: JPG, PDF

Brand Guidelines cover all the same visual items on the Stylesheet, but they also have instructions on how to apply these visual elements. What to place where, how to use the color palettes, why the motifs add personality and how to use them.

Additionally, Brand Guidelines contain the verbal identity rules: mission, vision, values, brand purpose, tone of voice, rally cry, word bank/keywords.

The Stylesheet outlines the logo set, each one with a name, color swatch information, font names + samples. It's meant to be a quick reference for anyone using your brand.

I build websites and landing pages in Webflow. You'll get editor access, and the billing for the site hosting is assigned to your user account.

If you have a custom domain, we'll get it connected using Entri, a secure-sign-on portal. If you don't have a domain, webflow comes with one: YOURSITENAME.webflow.io

No problem. Say When can move your existing site to Webflow from WordPress, GoDaddy, Squarespace, Wix and more. Your top 12 pages are included; extra pages are billed by the hour.

No, each website I create is special because of the branding. The audience, competitior, and USP work we'll do in the branding portion is part of what informs the website design. Each one is totally unique!

When you make a purchase, you'll be redirected to the Brand Foundations Workbook - it's in your client portal. Once it's completed and submitted, the production timeline begins.

Say When packages are $1,925 (Classic), $4,375 (Extra) and $7,525 (Deluxe). Each one includes a new logo, brand colors, fonts, a one-page style guide and a custom website. You can add extras to any package.

The packages grow with your organization. Classic is for newer or smaller teams: 2 logo ideas to choose from, 3 versions of your logo for different spaces, and a one-page website. Extra is for growing teams: 3 logo ideas, 6 logo versions, a set of brand patterns and graphics, and a website of up to 6 pages. Deluxe is for larger, established organizations: 4 logo ideas, premium fonts, a full brand guidebook and a website of up to 12 pages.

Most projects take 3–8 weeks: about 3–4 weeks for Classic, 5–6 for Extra and 7–8 for Deluxe. You can get started right away.

Yes. Every package comes with a custom website, from a single page (Classic) up to 12 pages (Deluxe). It's built in Webflow, and you'll be able to edit it yourself.

You can add business card designs ($150), an email signature ($150), an animated logo ($250), a newsletter signup ($250), social media graphics ($500), slide templates ($650), a blog ($750), website writing ($1,250) or an online store ($1,500).

You can pay in full, or split the cost into smaller payments with Klarna at checkout. Refunds aren't available once half the work is done, because that time was set aside for your project and can't be offered to someone else.

No. Say When's prices are already set with nonprofit budgets in mind.