The Creator

A Jungian Archetype, applied to Brand Identity

‍

Innovation • Creativity • Imagination • Nonlinear • Variety

Creator brands are noted by their unique presence, no matter the industry. They may even go by a different name, considering themselves non-artistic: Entrepreneurs, Storytellers & Speakers, Visionaries. But - they can't help but stand out! They CREATE sub-niches, because they just don't fit into the mold of the world. They create new things, and they do it in their own, beautifully unique, way.

Creator brands are almost mystical. In creating, Creative make meaning for themselves, for others, and as a very way of life. They lead with their gut, trusting in their ability to interpret what they hear. Creator brands are constantly evolving because in creating, they discover new paths... and let's be honest, they tend to wander.

Brand Examples:

LEGO, Canva, TED, Crayola, Barbara Streisand

Creator brands do a lot of re-imagining and first-time-imagining. Their brand language reflects that in every way - they often have fluctuations/alternate versions/flexible systems. Shifting motifs, multiple fonts, numerous color palettes... they go big! Loud. They are fun, and you'll have fun with them.

‍